Tanner S.
About Tanner S.
Tanner S. is a Demand Generation Specialist with extensive experience in digital marketing and lead generation strategies. He has worked at various organizations, including Liongard and Kantata, and holds a Bachelor's degree and an MBA from Brigham Young University and Western Governors University, respectively.
Current Role at Liongard
Tanner S. serves as a Demand Generation Specialist at Liongard since 2024. In this role, he focuses on developing and implementing strategies to generate leads and enhance customer engagement. His position is remote and based in Houston, Texas. Tanner's expertise in persona-based marketing allows him to tailor campaigns to specific customer profiles, optimizing outreach efforts.
Previous Experience in Digital Marketing
Before joining Liongard, Tanner S. held various roles in digital marketing. He worked at Kantata as a Digital Marketing Manager - Demand Generation from 2018 to 2023, where he was responsible for lead generation strategies. Prior to that, he was a Digital Marketing Specialist at Western Governors University for two months in 2017. His experience also includes a role as a Digital Marketing Manager and Account Manager at Innovation Simple from 2015 to 2016.
Educational Background
Tanner S. studied at Brigham Young University, where he earned a Bachelor's degree in Communications, Journalism, and Related Programs from 2009 to 2015. He furthered his education at Western Governors University, obtaining a Master of Business Administration (MBA). His academic background supports his expertise in marketing and communications.
Skills and Specializations
Tanner S. specializes in persona-based marketing, focusing on both outbound and inbound lead generation strategies. He possesses skills in chat bot deployment and optimization, enhancing customer interaction. Additionally, he has experience in Adobe Photoshop and graphic design, video editing, and CRM management. These skills contribute to his ability to create engaging marketing materials and effective customer relationship strategies.
Early Career Experience
Tanner S. began his career as a Student Assistant for LDSP Communications at BYU Performing Arts Management from 2013 to 2014. He later worked as a Publicity Writer in the same organization from 2014 to 2015. His early experiences laid the foundation for his career in digital marketing and communications.