Austin Rosenthal
About Austin Rosenthal
Austin Rosenthal is the Co-Founder and COO of Lionize, an influencer marketing agency that simplifies the marketing process for advertisers. He values honesty and directness in team culture and has a background in business development and consulting.
Work at Lionize
Austin Rosenthal serves as the Co-Founder and Chief Operating Officer at Lionize, a software platform designed to streamline influencer marketing. Since 2019, he has played a crucial role in developing a hassle-free experience for advertisers, enabling them to concentrate on relationship building rather than manual tasks. He has been instrumental in establishing processes for strategizing influencer programs and acts as the main point of contact during execution. His collaboration with Chris Buetti has been significant in evolving the agency into its current form.
Education and Expertise
Austin Rosenthal studied at Wake Forest University School of Business, where he earned a Bachelor’s Degree in Business Entrepreneurship and Management with a focus on New Business Development from 2013 to 2017. Prior to this, he completed his high school education at The Benjamin School, graduating in 2013. His educational background has equipped him with the skills necessary for business development and operational management in the influencer marketing sector.
Background
Before co-founding Lionize, Austin Rosenthal worked in various roles that contributed to his expertise in business development. He served as a Business Analyst at Texas Capital Bank for nine months in 2017-2018 and as the Director of Business Development at Mobility Orthopedics from 2018 to 2019. His previous consulting experience and work in these roles laid the foundation for his transition into creating an influencer marketing agency.
Values and Team Culture
Austin Rosenthal promotes a team culture centered on honesty, directness, persistent curiosity, kindness, and execution. He believes in fostering an environment where team members can thrive and collaborate effectively. His values reflect in the operational practices at Lionize, where he encourages open communication and a focus on achieving results.
Achievements in Influencer Marketing
As a co-founder of Lionize, Austin Rosenthal has contributed to the development of a platform that simplifies influencer marketing by managing recruitment, selection, and reporting processes. His efforts have led to the establishment of a streamlined approach that enhances the effectiveness of influencer programs, allowing brands to engage more efficiently with influencers.