Jess Sanderson
About Jess Sanderson
Jess Sanderson is a Client Success Onboarding Strategist known for blending creativity with strategic thinking to achieve effective marketing outcomes. With extensive experience in influencer marketing and a history of collaboration with major brands, she specializes in developing customized onboarding plans that reflect clients' brand identities and objectives.
Current Role at Lionize
Jess Sanderson serves as a Client Success Onboarding Strategist at Lionize, a position held since 2023. In this role, Jess specializes in developing tailored onboarding plans that align with clients' brand identities and objectives. Jess focuses on blending creativity with strategic thinking to ensure measurable marketing outcomes. This position emphasizes the importance of empowering clients to navigate the influencer landscape effectively.
Previous Experience in Influencer Marketing
Before joining Lionize, Jess Sanderson held several influential roles in the marketing sector. From 2022 to 2023, Jess worked at 1-800Accountant as the Head of Performance Influencer Marketing. Prior to that, Jess was the Head of Marketing at Sound Advice in 2023. Jess also founded Modern Day Moms, serving as the Influencer and Social Media Marketing Manager from 2010 to 2018, where significant experience in influencer marketing was gained.
Collaboration with Major Brands
Throughout Jess Sanderson's career, collaboration with notable brands has been a key focus. Jess has worked with companies such as Google, Honda, TikTok, and L'Oréal, leveraging a background as a former influencer. This experience has contributed to Jess's ability to foster meaningful connections between brands and influencers, driving impactful marketing results.
Education and Expertise
Jess Sanderson stays informed on industry trends and developments, which is essential for empowering clients in the influencer marketing space. Jess's expertise lies in creating effective onboarding strategies that resonate with clients' goals. This knowledge base is supported by years of experience across various roles in marketing and influencer management.
Career Background
Jess Sanderson's career began in the music industry, working as a Record Sorter at Tower Records from 2002 to 2003. Over the years, Jess transitioned into digital marketing, holding positions such as Top Tier Influencer & Content Creator at Mode Media Corporation from 2009 to 2015, and Content Creator & DIY Craft Expert at Martha Stewart Living Omnimedia in 2014. This diverse background has shaped Jess's approach to marketing and client success.