Robert Mc Logan
About Robert Mc Logan
Robert Mc Logan is a Communications Specialist currently working at LIQUI MOLY USA Inc. He has a background in marketing and social media management, with previous roles at NHRA, Monster Energy, and K&N Engineering.
Current Role at LIQUI MOLY USA Inc.
Robert Mc Logan has served as a Communications Specialist at LIQUI MOLY USA Inc. since 2020. In this role, he focuses on enhancing communication strategies to support the company's marketing objectives. His responsibilities include developing targeted messaging and content aimed at increasing dealer and consumer engagement. Mc Logan's efforts contribute to the overall marketing initiatives of the company, ensuring effective communication with stakeholders.
Previous Experience at NHRA
Prior to his current position, Robert Mc Logan worked at NHRA: Championship Drag Racing as a Marketing Assistant from 2015 to 2018. During his three years in Southern California, he supported various marketing initiatives. His role involved assisting in the promotion of events and engaging with audiences to enhance the visibility of the NHRA brand.
Experience at K&N Engineering
Robert Mc Logan held the position of Social Media Manager/Digital Marketing at K&N Engineering from 2018 to 2020. In this role, he developed and implemented a comprehensive social media strategy that focused on content generation, competitive research, and audience identification. He also coordinated trade show and event efforts to enhance brand visibility and led campaigns aimed at acquiring retail customers and dealers through email marketing and website landing pages.
Education and Academic Background
Robert Mc Logan studied Sociology at the University of California, Irvine, where he earned his Bachelor's degree from 2015 to 2017. Prior to that, he attended Golden West College, obtaining an Associate of Arts degree in Sociology from 2011 to 2014. His academic background provides a foundation for his understanding of communication and marketing strategies.
Role as Brand Ambassador at Monster Energy
From 2017 to 2019, Robert Mc Logan worked as a Brand Ambassador for Monster Energy in the Orange County, California Area. In this capacity, he represented the brand at various events and engaged with consumers to promote Monster Energy products. His experience in this role contributed to his skills in marketing and brand representation.