Joanne Macdonald
About Joanne Macdonald
Joanne Macdonald is the Senior Director of Product Marketing at Litera, where she has worked since 2023. With extensive experience in marketing leadership roles at various companies, she has a strong background in creating global marketing strategies for SaaS products.
Current Role at Litera
Joanne Macdonald serves as the Senior Director of Product Marketing at Litera, a position she has held since 2023. In this role, she is responsible for overseeing product marketing strategies and initiatives. Her focus includes the development and execution of marketing programs that align with the company's objectives in the legal technology sector.
Previous Experience in Marketing Leadership
Prior to her current role, Joanne held several significant positions in marketing leadership. She worked at Conversion Marketing as Vice President from 2018 to 2021, and at TIBCO as Director of Partner Marketing from 2021 to 2022. Her experience also includes serving as Vice President of Marketing at Epicure™ for one year and Worldwide Marketing Manager at IBM for eight years.
Educational Background
Joanne Macdonald studied at the University of Victoria, where she earned a Bachelor of Arts in Resource Management & Environmental Studies from 1987 to 1992. She furthered her education by obtaining an MBA from the same institution between 1997 and 1999. Additionally, she has attended BSchool for further studies.
Expertise in Marketing and Technology
Joanne possesses expertise in various technology domains, including cloud computing, business process management (BPM), data management, human capital management (HCM), and generative AI (GenAI) technologies. She has a proven track record in creating and executing global marketing strategies for software as a service (SaaS) products.
Professional Skills and Achievements
Joanne is skilled in managing marketing programs that promote strategic offerings across diverse geographies and industries. She has led teams in delivering global marketing programs, including go-to-market plans and product launch marketing. Her executive-level communication and presentation skills contribute to her effectiveness in these roles.