Allison L.
About Allison L.
Allison L. is a Senior Manager of Growth Marketing at Litmus, with extensive experience in client success and digital marketing. She has a background in strategic thinking and data-driven marketing, having held various roles in companies such as Reap Commerce, Forever 21, and Virgin Pulse.
Current Role at Litmus
Allison L. currently serves as the Senior Manager of Growth Marketing at Litmus, a position she has held since 2024. In this role, she focuses on developing and implementing strategies that enhance the company's growth through effective marketing initiatives. Prior to this, she worked as a Growth Marketing Manager at Litmus from 2022 to 2024, where she contributed to the company's marketing efforts and client engagement.
Previous Experience in Marketing
Allison has extensive experience in marketing and client success. She worked as the Senior Director of Client Success at Reap Commerce from 2017 to 2021, where she managed client relationships and ensured satisfaction. Her role as a Digital Marketing Strategist at Virgin Pulse from 2014 to 2017 involved developing digital marketing strategies. Additionally, she served as the Associate Director of Client Services at Instapage for one year in 2021-2022.
Educational Background
Allison L. studied at The University of Texas at Dallas, where she focused on Marketing and earned a degree in Emerging Media and Communications from 2012 to 2014. Prior to that, she completed an Associate of Science degree at Dallas College from 2010 to 2012. She also holds a Bachelor of Arts in Music Performance, specializing in Bassoon, from Howard Payne University, which she attended from 2001 to 2005.
Skills and Strengths
Allison possesses a range of skills and strengths that contribute to her success in marketing. She emphasizes strategic thinking and goal achievement, along with the ability to connect with others. Her strengths, as identified by StrengthsFinder, include Wooing others, Individualization, and maintaining Positivity. She is passionate about Conversion Rate Optimization and focuses on optimizing ROI through data-backed marketing decisions.
Early Career Experience
Allison's early career includes various roles that laid the foundation for her marketing expertise. She worked as a General Manager and Visual Marketing Associate at Forever 21 from 2007 to 2011, where she managed store operations and visual merchandising. Additionally, she served as a Social Media Intern at Atomic Design and Consulting from 2011 to 2012, gaining experience in digital marketing strategies.