David Smalley
About David Smalley
David Smalley is a co-founder of Litmus, a prominent tool for email marketing professionals, and has held various leadership roles within the company since its inception in 2007. He has a background in information systems and management, with an MBA from The University of Manchester, and has experience mentoring and consulting for other businesses.
Work at Litmus
David Smalley co-founded Litmus in 2007, a company that has established itself as a leading tool for email marketing professionals. He served in various roles at Litmus, including Chief Operating Officer from 2005 to 2014, Chief Product Officer from 2014 to 2015, and Managing Director, International from 2015 to 2018. In January 2018, he transitioned to focus on mentoring and coaching other businesses while continuing his role as Co-Founder. His extensive experience at Litmus has contributed significantly to the company's growth and innovation in the email marketing sector.
Education and Expertise
David Smalley has a diverse educational background. He studied at the University of Leeds from 2002 to 2006, where he achieved a degree in Information Systems & Management, covering subjects such as IT, Computing, Management, Economics, and Marketing. He furthered his education by obtaining a Master of Business Administration (MBA) from The University of Manchester between 2018 and 2020, specializing in Business Administration and Management. This combination of education has equipped him with a strong foundation in both technical and managerial aspects of business.
Background
David Smalley has a varied professional background that includes roles in both engineering and consultancy. He worked as an Application Support Engineer at Engine Yard in 2008 and later as an Application Engineer at Brightbox Systems Ltd. for seven months in 2009. From 2019 to 2022, he served as a Consultant at Any One Thing in London, United Kingdom. His experiences in these positions have contributed to his skill set in product development and operational management.
Achievements
David Smalley's contributions to the email marketing industry through his work at Litmus are notable. Under his leadership, Litmus has grown to become a key player in the market, providing essential tools for email marketing professionals. His transition from full-time roles to mentoring and coaching demonstrates his commitment to fostering growth in other businesses. His educational achievements, including an MBA, further highlight his dedication to professional development and expertise in management.