James Halliday
About James Halliday
James Halliday serves as the Director of Business Development, Partnerships, and Litmus EMEA at Litmus, where he has played a significant role in the company's growth and strategic initiatives since 2019.
Work at Litmus
James Halliday has held multiple roles at Litmus, contributing to the company's growth and strategic direction. He began his tenure as Integration Manager from 2008 to 2014, where he focused on managing integrations and partnerships. He then served as Director of Partner Success from 2014 to 2019, enhancing partner relationships and driving success. Since 2019, he has been the Director of Business Development, Partnerships, and Litmus EMEA, overseeing business development initiatives and partnerships across the EMEA region. Halliday has played a significant role in shifting Litmus's go-to-market strategy and has been instrumental in the company's expansion from a small startup to a larger organization.
Education and Expertise
James Halliday studied at the University of the West of England, where he earned a BSc in Psychology with a 2:1 classification from 2003 to 2007. His educational background provides him with a solid foundation in understanding human behavior, which is beneficial in his roles involving partnerships and business development. Additionally, Halliday has extensive experience in managing strategic partnerships and contract negotiations, particularly with large corporations, demonstrating his expertise in business development and partnership management.
Background
James Halliday attended the Royal Latin School from 1996 to 2003, completing his secondary education. His early academic experiences laid the groundwork for his future studies in psychology and his career in business development. Halliday's professional journey began at Litmus, where he initially handled invoicing during the company's early stages. His progression through various roles at Litmus reflects his adaptability and commitment to the company's mission.
Achievements
James Halliday has been a key contributor to Litmus's growth, helping to expand the company from a four-person startup to an organization with over 200 employees. He played a vital role in securing funding from Spectrum Equity, which has been crucial for the company's development. His experience includes managing seven-figure strategic partnerships, showcasing his ability to negotiate and maintain relationships with major corporations.