James Van Deventer
About James Van Deventer
James Van Deventer is a Senior Business Development Representative at Litmus, specializing in hyper personalized email marketing strategies. He has a background in engineering and business development, with previous roles at MACOM and IPS, and holds a Bachelor's Degree in Physics from Ithaca College.
Current Role at Litmus
James Van Deventer currently serves as a Senior Business Development Representative at Litmus, a position he has held since 2023. In this role, he focuses on enhancing customer engagement through hyper-personalized email marketing strategies. His work involves automating manual steps in the email deployment process to improve efficiency and effectiveness. He is committed to enabling email marketers to send live, interactive, and dynamic content.
Previous Experience at MACOM
James Van Deventer worked at MACOM in various roles from 2018 to 2021. He began as an Applications Engineering Intern for three months in 2018, followed by a two-year tenure as an Applications Engineer from 2019 to 2021. He then transitioned to the role of Product Manager for seven months in 2021. His experience at MACOM provided him with a solid foundation in engineering and product management.
Educational Background
James Van Deventer completed his high school education at Conestoga High School from 2011 to 2015. He then pursued a Bachelor’s Degree in Physics at Ithaca College, studying from 2015 to 2019. During his time at Ithaca College, he also served as an Undergraduate Research Assistant for three years, gaining valuable research experience.
Internship Experience
In addition to his roles at MACOM and Litmus, James Van Deventer gained early experience as an Engineering Intern at IPS for one month in 2015. This internship contributed to his understanding of engineering principles and practices, complementing his academic background.
Expertise in Email Marketing
James Van Deventer specializes in implementing hyper-personalized email marketing strategies aimed at enhancing customer engagement. He possesses a deep understanding of the challenges faced by email and CRM teams in delivering quality campaigns promptly. His belief in the potential of email to engage audiences at a 1:1 level with personalized content drives his professional focus.