Jason Dent
About Jason Dent
Jason Dent serves as the Sr. Director of Demand Generation at Litmus, where he has worked since 2024. He has a diverse background in demand generation and marketing, having held various leadership roles across multiple companies, including Zendesk and Appirio.
Work at Litmus
Jason Dent currently serves as the Senior Director of Demand Generation at Litmus, a position he has held since 2024. Prior to this role, he worked as a Consultant at Litmus for three months in 2023. His tenure at Litmus includes significant contributions to demand generation strategies and integrated marketing efforts. He also held the position of Director of Enterprise Demand Generation from 2018 to 2021, where he focused on enhancing marketing initiatives within the organization.
Previous Experience in Demand Generation
Before joining Litmus, Jason Dent held various roles in demand generation across multiple organizations. He served as the Director of Demand Generation at Appirio from 2015 to 2016 and later at Zendesk as the Senior Director of Demand Generation for the Americas from 2022 to 2023. His experience also includes a role as Director of Integrated Marketing at Campaign Monitor from 2016 to 2018, where he managed marketing campaigns and strategies.
Education and Expertise
Jason Dent earned a Bachelor's degree in Business Administration from the University of San Diego, completing his studies from 1999 to 2003. He possesses extensive expertise in advanced marketing technologies, including 6sense and DemandBase, which he utilizes for effective demand generation. His proficiency extends to analytics tools such as Looker and Tableau, enabling him to track and optimize marketing performance.
Background in Marketing and Business Development
Jason Dent has a diverse background in marketing and business development, having worked in various capacities since the early 2000s. His career includes roles at Hewlett-Packard as a Biz Dev Intern, BEA Systems as a Business Development Representative, and Kineticom, Inc. as an Account Manager. He also served as the National Account Director at Biz360, focusing on social media listening platforms, further enhancing his marketing acumen.
Mentoring and Team Leadership
Jason Dent is passionate about mentoring and empowering cross-functional teams to excel in integrated marketing campaigns. He emphasizes the importance of aligning marketing strategies with sales, product marketing, and operations teams to achieve business objectives. His leadership approach fosters collaboration and drives successful marketing initiatives across organizations.