Kaela Mazzola
About Kaela Mazzola
Kaela Mazzola is a Senior Product Marketing Manager with extensive experience in product marketing and sales, currently working at Litmus. She has a strong background in customer success and market strategy, having previously held various roles at Blackbaud and Litmus.
Current Role at Litmus
Kaela Mazzola serves as the Senior Product Marketing Manager at Litmus, a position she has held since 2021. In this role, she focuses on developing effective marketing strategies that align product value with customer needs. Her responsibilities include enhancing front-line enablement and ensuring that the voice of the customer is prioritized in marketing initiatives.
Previous Experience at Blackbaud
Before her current role at Litmus, Kaela Mazzola held several positions at Blackbaud. She worked as a Senior Product Marketing Manager for Higher Education from 2019 to 2021, where she contributed to marketing strategies tailored for the education sector. Prior to that, she served as an Account Executive for National Accounts from 2015 to 2017 and as a Product Marketing Manager for Education Services from 2017 to 2019. Her career at Blackbaud began as an Account Development Representative from 2013 to 2015.
Education and Qualifications
Kaela Mazzola earned her Bachelor's degree in Psychology from Clemson University, where she studied from 2009 to 2013. Her education in the School of Business & Social Sciences has provided her with a strong foundation for her career in product marketing and customer engagement.
Specializations and Skills
Kaela Mazzola specializes in market segmentation, pricing and offer development, and go-to-market strategy. She is experienced in creating marketing initiatives that connect product value to buyer needs. Her focus on elevating the voice of the customer is integral to her approach in driving growth and exceeding business targets.
Professional Growth and Challenges
Kaela Mazzola is passionate about seeking new challenges that contribute to her professional growth. She combines her sales and marketing experience to enhance customer success, demonstrating a commitment to continuous improvement in her career.