Karina Sanchez Gudino
About Karina Sanchez Gudino
Karina Sanchez Gudino is a Senior Manager of Account Management and Customer Success at Litmus, where she leverages her expertise in email marketing, SEO, and web analytics to enhance client ROI and KPIs. With a background in marketing and extensive experience in account management, she has held various roles at Litmus since 2016 and previously interned at multiple organizations.
Current Role in Account Management and Customer Success
Karina Sanchez Gudino currently serves as the Senior Manager of Account Management and Customer Success at Litmus. In this role, she focuses on providing actionable recommendations that enhance return on investment (ROI) and key performance indicators (KPIs). Her approach combines creativity with strategic thinking to deliver effective solutions for clients. She has been in this position since 2022.
Previous Experience at Litmus
Karina has held multiple roles at Litmus, showcasing her growth within the company. She worked as a Customer Success Advocate from 2016 to 2017, followed by a position as Account Manager from 2017 to 2019. She then took on the role of Enterprise Account Manager and Team Lead for the West Coast in 2019 for 11 months. After that, she served as Manager of Account Management from 2020 to 2022.
Internship Experience
Karina gained early experience through internships at Seniors at Home, Inc. and Wedbush Morgan Securities. She worked as a Marketing Intern at Seniors at Home, Inc. for four months in 2008 and continued her internship at Wedbush Morgan Securities for one year from 2008 to 2009. These roles contributed to her foundational knowledge in marketing.
Educational Background in Marketing
Karina studied at San Diego State University, where she earned a Bachelor of Arts in Marketing. Her studies spanned from 2005 to 2009, providing her with a solid academic foundation in marketing principles and practices. Additionally, she worked as a tutor for the Sweetwater Union High School District during her time at the university.
Expertise in Marketing Strategies
Karina possesses expertise in various marketing strategies, including email marketing and segmentation, search engine optimization (SEO), social media, web analytics, and consumer lifecycle targeting. She engages in continued self-education and closely monitors industry trends to remain a valuable resource for her clients.