Lauren Smith
About Lauren Smith
Lauren Smith serves as the Vice President of Acquisition & Customer Marketing at Chief, where she has worked since 2023. With over 10 years of experience in integrated marketing strategies, she has held various roles at Litmus and other organizations, focusing on team building and customer experience.
Work at Chief
Lauren Smith joined Chief in February 2023 as the Vice President of Acquisition & Customer Marketing. In this role, she focuses on driving customer acquisition strategies and enhancing customer marketing efforts. Her responsibilities include building and leading teams to ensure a positive customer experience while achieving business objectives. Smith's expertise in both analytical and creative marketing aspects supports her initiatives at Chief.
Experience at Litmus
Lauren Smith has extensive experience at Litmus, where she held multiple positions over several years. She served as the Senior Director of Acquisition Marketing from 2021 to 2022, leading strategies to attract new customers. Prior to that, she was the Director of Product Marketing from 2016 to 2020, where she managed product-related marketing efforts. Smith also worked as the Marketing Coordinator from 2012 to 2014 and held roles as Content Marketing Manager and Director of Acquisition Marketing during her tenure.
Education and Expertise
Lauren Smith earned her Bachelor of Science degree in Marketing and Writing from Providence College. Her educational background laid the foundation for her career in marketing, where she has accumulated over 10 years of experience. Smith specializes in developing and managing full-funnel integrated marketing strategies, focusing on both analytical and creative marketing aspects. She is skilled in identifying new opportunities and optimizing existing marketing channels.
Early Career Background
Lauren Smith began her career with internships that provided her with foundational marketing experience. She worked as a Sports Marketing Intern at Providence College from 2008 to 2009, where she gained insights into sports marketing. Additionally, she interned at Xactly Corp (formerly Centive) in 2008. These early roles contributed to her understanding of marketing dynamics and customer engagement.