Michael Shoer
About Michael Shoer
Michael Shoer is a Principal Sales Enablement Manager currently working at Litmus in Boston, Massachusetts. He has extensive experience in sales enablement and management, having held various positions at companies such as GoTo, Salsify, and Turbonomic.
Current Role at Litmus
Michael Shoer serves as the Principal Sales Enablement Manager at Litmus, a position he has held since 2023. In this role, he focuses on enhancing sales processes and training initiatives to improve team performance. His expertise in sales enablement is critical to driving the company's sales strategy and supporting the sales team in achieving their goals.
Previous Experience in Sales Enablement
Prior to his current role, Michael Shoer held various positions in sales enablement and management. He worked at OfficeSpace Software as the Director of Sales Enablement from 2022 to 2023. Before that, he was a Senior Sales Skills Program Manager at GoTo from 2021 to 2022 and served as the Sales Skills Program Manager at GoTo from 2019 to 2021. His experience spans multiple organizations, contributing to his comprehensive understanding of sales dynamics.
Career History in Sales Management
Michael has a diverse background in sales management, having worked in several roles that emphasize sales development and team leadership. He was the Director of Global BDRs at Qstream in 2017 and held multiple positions at Turbonomic, including Sales Development Manager and Director of Sales Development. His tenure at these companies has equipped him with valuable skills in managing sales teams and developing effective sales strategies.
Educational Background
Michael Shoer studied Mass Communication and Media Studies, earning an Associate of Arts (AA) from Rockland Community College from 2001 to 2003. He furthered his education at the State University of New York at Plattsburgh, where he obtained a Bachelor of Arts (BA) in the same field from 2003 to 2005. His academic background supports his career in sales and communication.
Early Career Experience
Michael's early career includes roles such as Customer Service and Escalation Manager at Botach Tactical and National Sales Manager for the SigTac Division at Sig Sauer. These positions laid the groundwork for his later focus on sales enablement and development, demonstrating his capability in customer relations and sales strategy.