Tonya Bradford
About Tonya Bradford
Tonya Bradford is a board member and associate professor at the Paul Merage School of Business at the University of California at Irvine, specializing in marketing management and brand strategy.
Tonya Bradford's Academic Role
Tonya Bradford currently serves as an associate professor at the Paul Merage School of Business at the University of California at Irvine. She focuses on marketing management and brand strategy, catering to both graduate and undergraduate students. Her research interests include consumer rituals, which she also incorporates into her teaching.
Tonya Bradford's Industry Experience
Tonya Bradford has 17 years of experience in domestic and international markets. She has worked in several prominent roles, including a position as general manager at S1 Corporation in Atlanta. Additionally, she served as a principal at Gemini Consulting (now Cap Gemini), where she worked in the US, UK, Belgium, and South Africa. Her industry background also includes roles at Allstate Insurance and Charles Schwab & Co. Inc.
Tonya Bradford's Education and Expertise
Tonya Bradford obtained a Bachelor of Arts degree in anthropology from Northwestern University. She furthered her education at Northwestern’s Kellogg School of Management, where she received both an MBA and a PhD in Marketing. Her academic background has equipped her with a robust foundation in marketing management, brand strategy, and consumer behavior.
Tonya Bradford's Roles in Organizations
Beyond her academic and industry roles, Tonya Bradford serves as a board member. Her extensive experience in both academic and professional settings positions her as a valuable asset in governance and strategic advisory capacities within various organizations.