Alec Cohen
About Alec Cohen
Alec Cohen serves as the Head of Product Lifecycle Management at LiveRamp, where he oversees product development and lifecycle processes. He possesses extensive experience in digital marketing, consulting services, and technical enablement, with a strong focus on data-driven strategies and audience targeting.
Current Role at LiveRamp
Alec Cohen serves as the Head of Product Lifecycle Management at LiveRamp, a position he has held since 2022. In this role, he oversees both the Product Development Lifecycle (PDLC) and Product Lifecycle (PLC). His responsibilities include leading product launch and go-to-market strategies across a diverse product portfolio, focusing on integrating systems and designing solutions for digital marketing and programmatic media.
Previous Experience at LiveRamp
Prior to his current role, Alec Cohen worked at LiveRamp as Director of Tech Product Marketing for seven months in 2022. He also held the position of Senior Principal Global Product Marketing for two months within the same year. His experience at LiveRamp has contributed to his expertise in audience targeting and digital marketing strategies.
Professional Background
Alec Cohen has a diverse professional background in marketing and consulting services. He has held various roles, including Senior Director of Marketing Technology at PHD from 2019 to 2022, Managing Director at Grapeseed Media from 2015 to 2017, and Director of Programmatic Media at Assembly from 2013 to 2015. His experience spans across major cities like New York and Charleston.
Education and Expertise
Alec Cohen earned a Bachelor of Science degree from Boston University, where he studied Marketing, Advertising, and Public Relations. His educational background complements his professional skills in audience targeting, digital display, video, mobile, and social media marketing. He is experienced in data-driven optimizations, including look-alike and predictive modeling.
Skills and Specializations
Alec Cohen possesses a strong skill set in digital marketing and programmatic media. He specializes in integrating systems and designing solutions that enhance marketing effectiveness. His expertise includes leading product launch strategies and creating memorable experiences driven by design and data.