Aleks Polubinski

Aleks Polubinski

Director, Business Development, Addressability @ LiveRamp

About Aleks Polubinski

Aleks Polubinski serves as the Director of Business Development, Addressability at LiveRamp in London, where he has worked since 2021. He specializes in enhancing programmatic platform capabilities and maintaining addressability in the programmatic ecosystem.

Work at LiveRamp

Aleks Polubinski serves as the Director of Business Development, Addressability at LiveRamp since 2021. In this role, he focuses on enhancing programmatic platform capabilities through the integration of RampID, a people-based identifier. His work is pivotal in maintaining addressability in the programmatic ecosystem, particularly through consumer authentications as part of LiveRamp's cookieless solutions. Based in London, England, he has been instrumental in driving the company's initiatives in the evolving landscape of digital advertising.

Previous Experience in Business Development

Prior to his current position, Aleks Polubinski worked at Verizon Media as a Partnerships Manager from 2018 to 2023. He also held a managerial role at Oath as Manager of Platform Supply from 2017 to 2018. His career began at AOL Platforms, where he served as an Account Manager for the ONE by AOL: Publishers program from 2013 to 2017. These roles have contributed to his expertise in business development and partnerships within the digital media industry.

Education and Expertise

Aleks Polubinski earned a BSc (Hons) in Psychology from the University of Nottingham, graduating with Upper Second Class honors in 2013. His foundational education includes studies at The Cardinal Vaughan Memorial School, where he achieved A levels in Psychology (A), Sociology (A), and Classical Civilisation (B). His academic background supports his specialization in programmatic advertising and consumer behavior.

Background

Aleks Polubinski has a background in psychology, which informs his approach to business development and partnerships in the digital advertising sector. His career trajectory has been centered in London, United Kingdom, where he has accumulated significant experience in programmatic platforms and consumer engagement strategies. His focus on addressability reflects a deep understanding of the challenges and opportunities within the advertising ecosystem.

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