Alexander Castiglione
About Alexander Castiglione
Alexander Castiglione is a Solutions Engineer at LiveRamp, where he has worked since 2022. He has extensive experience in digital media, analytics, and business development, along with a leadership role at BARBELLS FOR BULLIES INC since 2016.
Work at LiveRamp
Alexander Castiglione has been employed as a Solutions Engineer at LiveRamp since 2022. In this role, he operates within the Atlanta Metropolitan Area, focusing on developing technical solutions and uncovering new commercial opportunities. He is recognized as a product expert, working closely with major programmers and publishers to create replicable and monetizable proof of concepts (POCs). His responsibilities include technical solutions scoping and diagramming, particularly within the Retail/CPG, brand, and TV verticals.
Previous Experience in Account Management
Prior to his current position, Castiglione held several roles in account management and sales. He worked at CoxNext as an Account Director from 2020 to 2021 and at Effectv in various capacities, including Regional Account Executive and National Sales Planner, from 2018 to 2022. His experience includes managing client relationships and developing business strategies to enhance account performance. He also served as an Account Executive at Cumulus Media in 2014, where he focused on advertising sales.
Education and Expertise
Castiglione holds a Bachelor of Arts in Broadcasting and Film, Journalism from Seton Hall University. He furthered his education at Georgia State University, earning a Master of Arts in Brand Psychology and Consumer Heuristics from 2018 to 2021. His academic background complements his professional experience, providing him with a strong foundation in digital media, analytics, and consumer behavior. He possesses advanced skills in data visualization and analytics tools such as Tableau, Looker, and SPSS.
Background in Digital Media and Analytics
With a robust background in digital media and analytics, Castiglione has developed expertise in various marketing automation platforms, including Mailchimp, Marketo, and Pardot. He is proficient in using CRM systems like Salesforce and Microsoft D365 for business development and relationship cultivation. His knowledge extends to digital advertising platforms such as Google Ads and Facebook Ads, as well as DSP/SSP Programmatic advertising, which enhances his ability to drive marketing strategies.
Leadership Role at BARBELLS FOR BULLIES INC
In addition to his work at LiveRamp, Castiglione has served as the Executive Director of BARBELLS FOR BULLIES INC since 2016. In this leadership role, he oversees operations and initiatives aimed at supporting the organization's mission. His involvement reflects a commitment to community engagement and advocacy, aligning with his professional skills in management and strategic development.