Bob Laurent
About Bob Laurent
Bob Laurent is a professional in Product Marketing and Analyst Relations, currently working at LiveRamp. He has held various roles in prominent companies such as Fujitsu Network Communications, Alteryx, and DataRobot, and has a strong educational background with an MBA from NYU Stern School of Business and a BS in Electrical Engineering from Clarkson University.
Current Role at LiveRamp
Bob Laurent currently serves as Product Marketing & Analyst Relations at LiveRamp, a position he has held since 2024. In this role, he focuses on developing marketing strategies that enhance the company's visibility and engagement with analysts and media. His responsibilities include executing integrated marketing programs aimed at improving customer acquisition and brand awareness.
Previous Experience at Fujitsu Network Communications
Bob Laurent worked at Fujitsu Network Communications for nearly a decade, holding various positions. He served as Manager of Product Marketing from 1998 to 2002, followed by Manager of Media/Analyst Relations and Market Intelligence from 2002 to 2007. He then advanced to Sr. Manager of Marketing Communications from 2007 to 2011. His roles involved defining marketing strategies and enhancing market awareness in the Dallas-Fort Worth Metroplex.
Career at Alteryx and DataRobot
At Alteryx, Bob Laurent held multiple positions, including Sr. Manager/Director of Industry Marketing from 2011 to 2015 and Sr. Director/VP of Product Marketing from 2015 to 2017. He later worked at DataRobot as Head of Product Marketing from 2018 to 2020. His work focused on establishing market categories and building relationships with media and analysts.
Educational Background
Bob Laurent studied at NYU Stern School of Business, where he earned an MBA with a focus on Information Systems. He also holds a Bachelor of Science degree in Electrical Engineering from Clarkson University. His educational background supports his expertise in product marketing and analyst relations.
Experience in Product Marketing
Bob Laurent has a significant background in product marketing, having led initiatives that included creative design, content creation, and post-campaign analysis. He has defined clear personas and developed differentiated messaging targeting users, buyers, and influencers throughout the sales cycle. His efforts have empowered global sales and marketing teams to enhance market awareness and drive product-specific opportunities.