Brian Hasbrouck
About Brian Hasbrouck
Brian Hasbrouck is an Analytics Manager at LiveRamp, with a background in analytics and marketing spanning over a decade. He has held various roles at notable companies, including Havas Media Group and DigitasLBi_US, and has worked with numerous national and international brands.
Current Role at LiveRamp
Brian Hasbrouck serves as an Analytics Manager at LiveRamp since 2021. In this role, he works with various national and international brands, including Fortune 500 companies, to prepare and deliver custom reports. His responsibilities include creating reports that range from simple reach and frequency queries to comprehensive campaign evaluation decks. He has been selected for LiveRamp's initial Commercial Innovation Lab team, focusing on enhancing analytics functionality in the DataHub product through User Defined Function queries.
Previous Experience in Analytics and Marketing
Before joining LiveRamp, Brian Hasbrouck held several positions in analytics and marketing. He worked at Havas Media Group as an Analytics Supervisor from 2018 to 2021, and at MullenLowe U.S. as a Senior Strategic Analyst from 2016 to 2018. His earlier roles include Analyst at DigitasLBi_US and various marketing positions at OneShield. Throughout his career, he has worked on campaigns for numerous national and international brands across sectors such as travel, banking, consumer packaged goods, and government.
Educational Background and Certifications
Brian Hasbrouck earned a Bachelor of Science in Marketing from Bentley University, where he studied from 2008 to 2012. He has also pursued additional education, including a Certificate in Strategic Leadership and Management from the University of Illinois Urbana-Champaign in 2023. His studies at General Assembly include Front End Web Development in 2015 and Data Science in 2022, enhancing his technical skills relevant to analytics and marketing.
Expertise in Cross-Screen Measurement
Brian Hasbrouck is recognized as a subject matter expert in cross-screen measurement for Data Plus Math. His expertise involves onboarding new clients and updating resources to reflect the latest developments in analytics. He has developed comprehensive reporting dashboards and internal training resources, demonstrating his proficiency in launching campaigns and managing client relationships in the analytics domain.
Early Career and Internships
Brian Hasbrouck began his career with various internships, including a Communications Intern at Workscape in 2008 and a Marketing Intern at Phoenix Marketing International in 2011. He also served as a Student/Orientation Leader/Study Abroad Advisor at Bentley University from 2008 to 2011. These early experiences contributed to his foundational knowledge in marketing and analytics, setting the stage for his subsequent professional roles.