Brian Power
About Brian Power
Brian Power is a Senior Marketing Analytics Manager with expertise in promoting marketing effectiveness to support sales teams. He has a strong background in data-driven collaboration and has held various roles in marketing analytics across multiple companies.
Work at LiveRamp
Brian Power has been employed at LiveRamp as a Senior Marketing Analytics Manager since 2021. In this role, he focuses on highlighting marketing effectiveness to support sales teams in generating more pipeline and closing deals efficiently. His work involves leveraging data to drive strategic decisions that enhance marketing initiatives and improve overall performance.
Previous Experience at OnProcess Technology
Before joining LiveRamp, Brian Power worked at OnProcess Technology from 2013 to 2016. He held various positions, including Delivery Services Specialist and Client Engagement Manager. During his tenure, he contributed to client relations and service delivery, enhancing operational efficiency and client satisfaction.
Experience at PTC
Brian Power's experience at PTC includes roles as Marketing Analytics Manager and Senior Marketing Analytics Specialist from 2018 to 2021. He served as Senior Manager for a brief period in 2021. His responsibilities involved managing marketing analytics initiatives and fostering collaboration between marketing and sales teams through data-driven strategies.
Education and Expertise
Brian Power earned a Bachelor's degree in Marketing from the University of Massachusetts Dartmouth. His educational background supports his expertise in marketing analytics, where he emphasizes methodical, data-driven collaboration to enhance marketing effectiveness and drive sales performance.
Background in Marketing Analytics
Brian Power has a strong background in marketing analytics, with a proven ability to enhance collaboration between sales and marketing teams. His career has been characterized by a focus on data-driven strategies that improve marketing effectiveness and support sales objectives.