Bryan Egen

Commercial Lead Retail & Cpg @ LiveRamp

About Bryan Egen

Bryan Egen is a Commercial Lead for Retail and CPG at LiveRamp, where he has worked since 2021. He has extensive experience in account management and client services, having held various roles at Acxiom and IBM over the past two decades.

Current Role at LiveRamp

Bryan Egen serves as the Commercial Lead for Retail and Consumer Packaged Goods (CPG) at LiveRamp. He has held this position since 2021, contributing to the company's growth in the retail sector. His role involves overseeing commercial strategies and partnerships that enhance LiveRamp's offerings in the retail and CPG markets.

Previous Experience at Acxiom

Prior to his current role, Bryan Egen worked at Acxiom in various capacities. He served as Senior Account Executive for Retail East from 2012 to 2015, and as Senior Manager of Client Services from 2010 to 2012. Additionally, he held the position of Account Director for Agency Services from 2007 to 2010. His tenure at Acxiom spanned eight years, during which he focused on client management and service delivery.

Experience at IBM

Bryan Egen worked at IBM as a Management Consultant from 2000 to 2002. In this role, he provided consulting services that involved analyzing business processes and recommending improvements. His experience at IBM contributed to his understanding of management strategies and operational efficiencies.

Education and Expertise

Bryan Egen earned a Bachelor of Science (B.S.) degree in Industrial Engineering from Lehigh University. His educational background provides a foundation in engineering principles, which he applies in his roles within the technology and consulting sectors.

Past Roles at LiveRamp

Before becoming the Commercial Lead at LiveRamp, Bryan Egen held multiple positions within the company. He was the Head of Agency Partnerships from 2015 to 2018 and later served as Head of Strategic Growth and Enterprise Solutions in Media Alliances from 2018 to 2021. These roles involved developing strategic partnerships and driving growth initiatives within the organization.

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