Christine Grammier
About Christine Grammier
Christine Grammier serves as the Head of Commercial Innovation Lab at LiveRamp, where she has been instrumental in driving marketing technology initiatives. With extensive experience in identity management and data integration, she has collaborated with numerous Fortune 500 brands to enhance their marketing strategies.
Current Role at LiveRamp
Christine Grammier currently serves as the Head of Commercial Innovation Lab at LiveRamp, a position she has held since 2023. In this role, she focuses on driving innovative solutions and strategies within the company. Prior to this, she worked as the Head of Solutions at LiveRamp, starting in 2021. Her responsibilities include overseeing projects that enhance the company's offerings in identity management and marketing technology.
Previous Experience at LiveRamp
From 2018 to 2021, Christine Grammier was the Head of TV Measurement at LiveRamp. During her tenure, she contributed to the development of measurement solutions that integrated television advertising with digital marketing efforts. Her work involved collaborating with various stakeholders to improve the effectiveness of marketing strategies.
Career at Marketing Evolution
Christine Grammier spent nine years at Marketing Evolution, where she held multiple roles from 2003 to 2012, including Analyst, Research Director, Sales Engineer, and Business Development. She later served as Chief Operating Officer and Head of Product from 2012 to 2017. Additionally, she was the Head of Partners & Alliances for one year, from 2017 to 2018. Her leadership in these roles helped shape the company's approach to marketing analytics and technology.
Education and Expertise
Christine Grammier earned a Bachelor of Business Administration (B.B.A.) from California Polytechnic State University-San Luis Obispo, completing her studies from 1999 to 2003. She is recognized for her expertise in identity management implementation and data integrations, including first, second, and third-party data. Her skills extend to direct marketing and media, where she has successfully partnered with over 50 Fortune 500 brands.
Notable Projects and Achievements
Christine Grammier led a team of engineers and data scientists to create a pioneering online and offline identity-based marketing attribution and optimization platform. She also played a significant role in transforming the 'data lake' project into measurable top and bottom line results, demonstrating her capability in driving impactful marketing solutions.