Christopher Garcia Reyes
About Christopher Garcia Reyes
Christopher Garcia Reyes serves as the Measurement Account Director at LiveRamp, where he has worked since 2021. He possesses a strong background in marketing analytics and consumer research, with previous roles at Marketing Evolution and El Rey Network.
Work at LiveRamp
Christopher Garcia Reyes has been serving as the Measurement Account Director at LiveRamp since 2021. In this role, he focuses on providing clients with insights and strategies to enhance their marketing effectiveness. His responsibilities include analyzing marketing data and delivering actionable recommendations that aim to minimize media waste and maximize return on investment (ROI).
Previous Experience at Marketing Evolution
Before joining LiveRamp, Christopher held several positions at Marketing Evolution. He started as a Senior Analyst for six months in 2016, where he contributed to marketing analytics. He then progressed to roles including Manager of Customer Success from 2017 to 2018, and later as Director of Customer Success from 2018 to 2021. In these positions, he focused on client success and the implementation of cloud-based analytical solutions.
Background in Marketing Analytics
Christopher has a strong background in marketing analytics and consumer research. His expertise lies in measuring marketing activities across both online and offline channels. He emphasizes providing actionable recommendations to clients, helping them optimize their marketing strategies and improve overall performance.
Education and Expertise
Christopher earned his Bachelor's Degree in Economics and Spanish from Middlebury College. He also studied Economics at Universidade Federal Fluminense, where he focused on the Portuguese language. His educational background supports his analytical skills and understanding of market dynamics.
Early Career Experience
Christopher began his professional journey with internships, including a role as an Accounting Intern at El Rey Network for two months in 2014 and an internship at Focus Advisory Services LLC for one month in the same year. These early experiences contributed to his foundational knowledge in analytics and client services.