Cynthia Santos
About Cynthia Santos
Cynthia Santos serves as the Regional Vice President of Data Marketplace at LiveRamp, bringing over a decade of experience in customer relationship management and sales. She has held various positions in notable companies, including Dish Network and Kantar Shopcom, and holds two Bachelor’s Degrees from Johnson & Wales University in Marketing and Advertising.
Current Role at LiveRamp
Cynthia Santos serves as the Regional Vice President of Data Marketplace at LiveRamp. She has held this position since 2022, contributing to the company's strategic initiatives in data solutions. In her current role, she focuses on enhancing the data marketplace and driving business growth within the region.
Previous Experience at LiveRamp
Prior to her current role, Cynthia Santos worked at LiveRamp in various capacities. She was the Head of Data Marketplace, Licensing and Measurement from 2019 to 2021, and before that, she served as the Senior Director of Business Development, Data Marketplace for one year in 2021. Her tenure at LiveRamp has involved significant contributions to the company's data strategy.
Career at Dish Network
Cynthia Santos has extensive experience with Dish Network, where she held multiple positions. She worked as a Sales Assistant from 2006 to 2008 in Denver, then transitioned to roles in New York City, including Account Service Representative/Sales Planner from 2008 to 2012 and Account Executive from 2013 to 2017. Her roles involved customer relationship management and sales cycle management.
Experience at Kantar Shopcom
Cynthia Santos served as the Director of Partner Solutions and Sales at Kantar Shopcom from 2017 to 2019 in the Greater New York City Area. In this role, she was responsible for developing partnerships and driving sales initiatives, contributing to the company's growth during her tenure.
Education and Expertise
Cynthia Santos studied at Johnson & Wales University, where she earned a Bachelor’s Degree in Marketing and Advertising, as well as a Bachelor of Applied Science (B.A.Sc.) in Marketing. Her education has provided her with a solid foundation in marketing principles, which she has applied throughout her career in various sales and management roles.