Gayle Bustamante
About Gayle Bustamante
Gayle Bustamante is an Engagement Manager in Professional Services at LiveRamp, where she has worked since 2023. She has a background in media planning and digital marketing, with previous roles at companies such as GSD&M, T3, and USAA.
Current Role at LiveRamp
Gayle Bustamante currently serves as an Engagement Manager in the Professional Services division at LiveRamp. She has held this position since 2023, contributing to the company's efforts in enhancing client engagement and service delivery. Her role involves overseeing projects and ensuring that client needs are met effectively.
Previous Experience at LiveRamp
Prior to her current role, Gayle Bustamante worked as a Measurement Account Director at LiveRamp from 2021 to 2023. In this position, she focused on measurement strategies and analytics, helping clients understand the impact of their marketing efforts. This experience added to her expertise in data-driven marketing solutions.
Education and Expertise
Gayle Bustamante earned her Bachelor's degree in Journalism from the University of the Incarnate Word, studying from 2010 to 2013. She furthered her education by obtaining a Master's degree in Advertising from The University of Texas at Austin, where she studied from 2013 to 2015. Her educational background has equipped her with a strong foundation in media and communication.
Career History in Media and Marketing
Throughout her career, Gayle has held various positions in media and marketing. She worked as a Media Planner and Assistant Media Planner at GSD&M from 2015 to 2017, and as a Sr. Media Planner/Buyer at Tombras from 2017 to 2018. Additionally, she served as a Sr. Digital Marketing Manager at USAA from 2020 to 2021, and as a Sr. Digital Media Strategist at T3 from 2018 to 2020. Her diverse experience spans multiple aspects of digital marketing and media strategy.
Content Development Experience
Before her roles in media planning and digital marketing, Gayle Bustamante worked as a Content Specialist at SignUp.com from 2013 to 2015. In this role, she focused on content creation and strategy, contributing to the company's marketing initiatives. This experience laid the groundwork for her future roles in digital media and marketing.