Howard Luks
About Howard Luks
Howard Luks serves as the VP of Vertical Development for Retail/CPG at LiveRamp and has extensive experience in the Ad Tech industry across multiple regions. He has held various leadership roles, including Chief Revenue Officer at Eyeota and Director of International Business Development at Oracle, and is known for fostering innovation and developing enterprise sales strategies.
Work at LiveRamp
Howard Luks serves as the Vice President of Vertical Development for Retail and Consumer Packaged Goods (CPG) at LiveRamp. He has held this position since 2023 in New York, United States. In this role, he focuses on developing strategies and initiatives that enhance the company's offerings in the retail and CPG sectors.
Current Advisory Roles
In addition to his role at LiveRamp, Howard Luks is an advisor at multiple organizations. He has been advising lockr since 2023, Klickly since 2023, and DRAKO since 2024. His advisory work involves providing insights and guidance based on his extensive experience in the advertising technology landscape.
Previous Experience in Ad Tech
Howard Luks has a diverse background in the advertising technology sector. He worked at Eyeota, a Dun & Bradstreet company, in various capacities including Chief Revenue Officer from 2021 to 2023 and Managing Director from 2019 to 2021. He also held positions at Oracle as Director of International Business Development and at BlueKai in roles such as Sr. Client Services Manager and Director of Account Management.
Education and Expertise
Howard Luks studied at Bradford College, where he earned a Bachelor of Arts degree with a concentration in Marketing. He is currently pursuing further education at Harvard Business School, focusing on Winning with Digital Platforms. His expertise includes developing enterprise sales teams, cultivating strategic partnerships, and managing profit and loss (P&L) responsibilities.
Background in Sales and Management
Howard Luks has a solid foundation in sales and management, with a career that spans multiple continents including the US, Europe, and Asia. He has held various leadership roles that emphasize innovation and team development. His experience includes working at Acceleration as Account Director and Group Business Director, as well as at Rocket Fuel Inc as Account Director.