Jesse Cozart

Jesse Cozart

VP, Global Demand, Connectivity And Ecosystem @ LiveRamp

About Jesse Cozart

Jesse Cozart serves as the VP of Global Demand, Connectivity, and Ecosystem at LiveRamp, where he focuses on adapting businesses to changes in advertising signals. With extensive experience in the AdTech and MarTech industries, he has held various leadership roles across multiple companies, including Google, Yahoo, and AppNexus.

Work at LiveRamp

Jesse Cozart currently serves as the Vice President of Global Demand, Connectivity, and Ecosystem at LiveRamp. He has held this position since 2023 in New York, New York. In this role, he focuses on transforming business strategies to adapt to the evolving advertising landscape, particularly in response to the loss of third-party signals. His leadership emphasizes cross-organizational collaboration and the use of emerging advertising technologies.

Professional Experience

Jesse Cozart has extensive experience in the AdTech and MarTech industries. Prior to his current role, he worked at AppNexus as Vice President of CTV Sales and Partnerships from 2017 to 2023. He also held positions at dataxu as VP of DSP Sales from 2010 to 2013, at Google as Head of AdX Sales for Global Agencies HoldCos from 2007 to 2010, and at Yahoo in Search Media Sales for Financial Services from 2006 to 2007. His career includes roles at Tapad, Basis Technologies, and Bazaarvoice.

Education and Expertise

Jesse Cozart studied at Middlebury College, where he earned a Bachelor of Arts degree in Sociology/Psychology and Italian. His educational background supports his expertise in leveraging advertising technologies to enhance consumer engagement. He specializes in managing and growing partnerships with various stakeholders, including agencies, brands, publishers, and retailers.

Background

Jesse Cozart has a diverse professional background that spans multiple regions, including North America, EMEA, APAC, and Latin America. He has a proven track record in identifying market opportunities and building business cases to execute product vision and strategy. His leadership style is characterized by empathetic collaboration, which has contributed to his success in various roles within the advertising technology sector.

Achievements

Throughout his career, Jesse Cozart has demonstrated a strong ability to transform businesses in response to market changes, particularly regarding the loss of third-party signals. His work has involved enhancing operational efficiencies and driving consumer engagement through innovative advertising solutions. He has built a reputation for effective leadership and strategic partnership management in the advertising technology landscape.

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