Jessica Shapiro
About Jessica Shapiro
Jessica Shapiro is the Chief Marketing Officer at LiveRamp (NYSE: RAMP), recognized for her expertise in building high-performing teams and driving growth-focused marketing strategies. With over 20 years of experience in B2B and B2C marketing, she has held leadership roles at notable companies including Microsoft, Starbucks, and SAP.
Current Role at LiveRamp
Jessica Shapiro serves as the Chief Marketing Officer at LiveRamp, a position she has held since 2022. In this role, she is responsible for overseeing the company's marketing strategies and initiatives. Her leadership focuses on building high-performing teams and driving growth through innovative marketing practices. LiveRamp is publicly traded on the NYSE under the ticker symbol RAMP.
Previous Experience at Icertis
Before joining LiveRamp, Jessica Shapiro held multiple roles at Icertis. She served as Vice President of Corporate Marketing from 2020 to 2021 and later as Vice President of Demand Generation for a brief period in 2021. During her tenure, she also stepped in as Interim CMO for four months while the CMO was on leave. Her work at Icertis involved leading marketing strategies that contributed to the company's growth.
Career Background in Marketing
Jessica Shapiro has over 20 years of experience in marketing across both B2B and B2C sectors. Her career includes significant roles at major companies such as Microsoft, Starbucks, and SAP. At Microsoft, she held various positions including Brand Director and Group Marketing Manager. At Starbucks, she was the Director of U.S. Marketing. Her diverse background equips her with extensive knowledge in go-to-market strategies, brand management, and demand generation.
Educational Qualifications
Jessica Shapiro holds a Bachelor of Arts in Political Science from Brown University, where she studied from 1991 to 1995. She also earned an MBA from the Michael G. Foster School of Business at the University of Washington between 1999 and 2001. Additionally, she completed a Digital Marketing Strategies program at Northwestern University's Kellogg School of Management, focusing on data and artificial intelligence.
Leadership and Team Building
Throughout her career, Jessica Shapiro has demonstrated a strong commitment to building collaborative and diverse teams. She is known for her ability to structure and scale marketing operations for high-growth businesses. Her leadership style emphasizes results-oriented approaches, fostering high-performing teams, and delivering innovative customer and partner experiences.