Julie Mc Ginlay
About Julie Mc Ginlay
Julie McGinlay serves as the Head of Marketing UK at LiveRamp, bringing extensive experience in developing marketing strategies and leading rebranding efforts for various companies. She has held key marketing positions at organizations such as eDesk, Novatiq, and GroundTruth, and has received multiple accolades for her leadership in marketing.
Work at LiveRamp
Julie Mc Ginlay serves as the Head of Marketing UK at LiveRamp, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies that align with the company's objectives in the UK market. Her responsibilities include collaborating with industry leaders to create messaging strategies that address complex market issues.
Previous Experience in Marketing
Prior to her current role at LiveRamp, Julie held several significant positions in marketing. She worked at eDesk as the Head of Brand, PR, and Comms from 2021 to 2022. Before that, she was the Director of Marketing at Novatiq from 2019 to 2020. Her earlier career includes roles at Orange, where she served as Trade Marketing Manager from 2007 to 2011, and at Everything Everywhere Ltd as Trade Marketing Manager from 2005 to 2011.
Education and Expertise
Julie Mc Ginlay has a strong educational background in marketing. She completed a Mini MBA in Marketing with Mark Ritson through Marketing Week in 2020 and 2021. Additionally, she earned a CIM Diploma in Marketing from the London School of Design and Marketing in 2007. She also studied digital marketing at Squared Online in 2014, focusing on various aspects of digital marketing strategies.
Achievements in Marketing Leadership
Throughout her career, Julie has led rebranding efforts for multiple companies, including Eagle Eye and Novatiq. Under her leadership at GroundTruth, the company received 19 awards, including the MOMAs and MMA Smarties. She has also managed sponsorships and brand experiences for major events like Cannes Lions and dmexco, showcasing her ability to drive impactful marketing initiatives.
Background in Trade Marketing
Julie Mc Ginlay has extensive experience in trade marketing, having worked in various roles that emphasize marketing strategies and partnerships. Her tenure at Orange included positions as Trade Marketing Manager and Senior Trade Marketing Executive. This background has equipped her with a deep understanding of market dynamics and consumer engagement.