Kathleen Matawaran, Mpa
About Kathleen Matawaran, Mpa
Kathleen Matawaran is the Director of Customer Success for Data Partnerships at LiveRamp, where she has worked since 2022. She holds a Bachelor of Arts in Politics and Legal Studies from the University of San Francisco and an Executive Master of Public Administration from Golden Gate University, and has extensive experience in identity resolution and data analysis within the digital advertising sector.
Work at LiveRamp
Kathleen Matawaran currently serves as the Director of Customer Success for Data Partnerships at LiveRamp, a position she has held since 2022. In this role, she focuses on data enablement and utilizes her expertise in identity resolution and data analysis within the digital advertising sector. Prior to her current position, she worked as a Senior Customer Success Manager for Data Partnerships at LiveRamp from 2020 to 2022. Her tenure at LiveRamp has allowed her to develop strong skills in data connectivity and data monetization strategies.
Education and Expertise
Kathleen Matawaran earned her Bachelor of Arts in Politics and Legal Studies from the University of San Francisco, where she studied from 2007 to 2009. She furthered her education by obtaining an Executive Master of Public Administration from Golden Gate University, completing her studies from 2011 to 2015. Her educational background supports her expertise in identity resolution and data analysis, which are critical in her roles within the digital advertising industry.
Background
Kathleen Matawaran has a diverse professional background, having worked in various roles across multiple organizations. Before joining LiveRamp, she held positions at Jumpshot Inc. as a Customer Success Manager for Data Partnerships and at RadiumOne Inc. as a Business Development Partnership Manager for Mobile and Desktop Games. Her experience spans customer success, business development, and partnership management, contributing to her comprehensive understanding of the digital advertising landscape.
Previous Experience
Before her current role at LiveRamp, Kathleen Matawaran gained valuable experience in customer success and partnerships. She worked at Jumpshot Inc. from 2018 to 2019 and at LiveRamp in various capacities from 2019 to 2022. Additionally, she served as an Account Manager for Publisher Partnerships at Poets&Quants.com and as Sponsor Relations for Mobile Partnerships at the Mobile Growth Association. Her previous roles have equipped her with a strong foundation in customer relationship management and partnership strategies.
Skills and Specializations
Kathleen Matawaran possesses a range of skills relevant to her roles in the digital advertising sector. She specializes in identity resolution, data analysis, data connectivity, and data monetization strategies. Her expertise enables her to effectively manage customer success initiatives and develop partnerships that enhance data-driven decision-making in advertising.