Ken Liu
About Ken Liu
Ken Liu is the Managing Director for LiveRamp in China, with over 20 years of experience in data technology, digital marketing, and IT services. He has held key positions at various companies, including Adobe and Acxiom, and co-founded a technology intelligence company, wemiam.
Work at LiveRamp
Ken Liu serves as the Managing Director for LiveRamp in China, a position he has held since 2021. In this role, he focuses on driving business growth and expanding LiveRamp's presence in the Chinese market. His extensive experience in data technology and digital marketing supports his efforts to enhance strategic partnerships and business development initiatives within the region.
Education and Expertise
Ken Liu studied at Shanghai International Studies University, where he earned a Bachelor of Arts degree in Economics and Japanese from 1995 to 1999. His educational background provides a foundation for his expertise in data technology, digital marketing, and IT services. He has over 20 years of experience in these fields, emphasizing business development, strategic alliances, mergers and acquisitions, and corporate development.
Background
Ken Liu has held various leadership positions throughout his career. He worked at transcosmos inc. as Deputy General Manager in China from 2002 to 2009, and later at Adobe as Head of Digital Marketing Partner Sales for Greater China from 2011 to 2013. He also served as General Manager at MiQ China in 2020 and held multiple roles at Acxiom, including Managing Director and Business Development Director for Greater China.
Achievements
Ken Liu has played a significant role in facilitating the expansion of global companies into the Chinese market, including LiveRamp, MiQ, Adobe, and transcosmos. He co-founded wemiam, a data-driven technology intelligence company that has received multiple government-certified intellectual properties and brand recognitions. His deep understanding of cultural and market differences between the US and Asia has contributed to his professional success.