Kyle Smith
About Kyle Smith
Kyle Smith serves as the Head of Measurement Solutions at LiveRamp, where he provides consulting services in statistical analysis and database marketing. He has extensive experience in customer profile reporting, predictive modeling, and enhancing marketing strategies.
Work at LiveRamp
Kyle Smith serves as the Head of Measurement Solutions at LiveRamp, a position he has held since 2022. In this role, he focuses on providing consulting services in statistical analysis and database marketing. His expertise in customer profile reporting and analysis supports various marketing initiatives, enhancing the effectiveness of campaigns. Smith's work is centered in the Lincoln, Nebraska area.
Previous Experience at Experian
Before joining LiveRamp, Kyle Smith worked at Experian for 17 years, where he held the position of Director of Digital Marketing Strategic Services. His tenure at Experian lasted from 2005 to 2022. In this role, he developed strategies that leveraged data analytics to improve digital marketing efforts and customer engagement.
Education and Expertise
Kyle Smith earned a Bachelor’s Degree in Business Administration with a focus on Marketing from the University of Nebraska-Lincoln, where he studied from 2001 to 2005. He also studied Computer Engineering at the University of Nebraska at Omaha for one year in 2000. His educational background supports his expertise in statistical analysis, predictive modeling, and database marketing.
Specialization in Predictive Modeling
Kyle Smith specializes in predictive modeling, a key area that enhances customer retention and cross-selling strategies. His skills in this domain allow businesses to anticipate customer behavior and tailor marketing efforts accordingly, contributing to improved customer relationships and increased sales.