Lisa Cramer
About Lisa Cramer
Lisa Cramer serves as the Head of Embedded Products at LiveRamp, where she has played a significant role in launching key initiatives. She has a diverse background in business development and finance, with previous positions at companies such as NBC Universal, The Weather Company, and HBM Holdings.
Current Role at LiveRamp
Lisa Cramer currently serves as the Head of Embedded Products at LiveRamp, a position she has held since 2022. In this role, she leads initiatives that drive the company's cloud-native strategy. Cramer has played a significant role in the development and launch of key products, including LiveRamp's Identity Native App and Segmentation & Activation in Snowflake. Her leadership in the Embedded Product team focuses on enhancing LiveRamp's offerings in the advertising and marketing sectors.
Previous Experience at LiveRamp
Prior to her current role, Lisa Cramer worked at LiveRamp as the Head of Innovation & New Business Initiatives from 2018 to 2021. During this time, she contributed to the company's strategic direction and product development. Additionally, she served as a Principal Product Manager for one year in 2021, where she was instrumental in developing LiveRamp's Identity for the AWS Advertising and Marketing initiative.
Professional Background
Lisa Cramer has a diverse professional background with experience in various roles across multiple organizations. She began her career at NBC Universal as part of the Financial Management Program from 2007 to 2009. She then held positions at CNBC, including Global Manager of Financial Planning & Analysis and Manager of Digital & Operations Finance. Cramer also worked at HBM Holdings as a Corporate Development Associate and at The Weather Company as Director of Strategy and Business Development.
Education and Expertise
Lisa Cramer earned her Bachelor of Business Administration (BBA) in Finance from Kansas State University, where she studied from 2001 to 2005. She later obtained her Master of Business Administration (MBA) from the University of Virginia Darden School of Business, completing her studies from 2011 to 2013. Her educational background provides her with a strong foundation in business and finance, which she applies in her leadership roles.
Career Timeline
Lisa Cramer's career spans several key positions in different industries. She began as an Internal Auditor at Sprint Nextel from 2005 to 2007. After that, she transitioned to NBC Universal, where she worked until 2010. Cramer then joined CNBC, holding various roles until 2011. Following her time at CNBC, she worked at HBM Holdings and The Weather Company before joining LiveRamp in 2018. Her career reflects a progression through roles focused on business development, strategy, and product management.