Loretta Dye

Loretta Dye

Creative Director @ LiveRamp

About Loretta Dye

Loretta Dye serves as the Creative Director at LiveRamp, where she has worked since 2013. She holds a Master's degree in Marketing from South Dakota State University and specializes in translating marketing objectives into effective creative strategies.

Work at LiveRamp

Loretta Dye has served as the Creative Director at LiveRamp since 2013. In this role, she collaborates with multidisciplinary project teams, including IT, to ensure cohesive project execution. Her responsibilities include translating marketing objectives into clear creative strategies for the team. She oversees client pitches and proposals, ensuring alignment with strategic marketing goals. Additionally, she manages the creative process from concept to completion, focusing on delivering high-quality outcomes that meet client expectations.

Education and Expertise

Loretta Dye studied at South Dakota State University, where she earned a Master's degree in Marketing/Marketing Management from 2008 to 2013. This educational background has equipped her with a strong foundation in marketing principles and strategies, which she applies in her current role as Creative Director. Her expertise encompasses creative strategy development, project management, and team leadership within the marketing sector.

Background

Loretta Dye has over a decade of experience in the marketing field, having begun her career shortly after completing her education. Her tenure at LiveRamp has allowed her to develop a comprehensive understanding of the creative process in marketing. She has built a reputation for guiding teams in producing marketing collateral that aligns with brand standards, ensuring that all creative outputs support the overall marketing strategy.

Achievements

During her time at LiveRamp, Loretta Dye has successfully managed numerous projects that required collaboration across various disciplines. Her ability to oversee client pitches and proposals has contributed to the company's strategic marketing objectives. By leading the creative team, she has ensured the production of high-quality marketing materials that resonate with clients and uphold brand integrity.

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