Luciana Downing
About Luciana Downing
Luciana Downing serves as the Engagement Director for Data Safe Haven at LiveRamp, where she manages high-value accounts and directs cross-functional teams. She has a strong educational background with degrees from Stanford University, ESPM, and other institutions, and has held various leadership roles in the marketing and data solutions sectors.
Current Role at LiveRamp
Luciana Downing serves as the Engagement Director for Data Safe Haven at LiveRamp, a position she has held since 2022. In this role, she focuses on managing high-value accounts and enhancing enterprise product adoption. Her responsibilities include leading cross-functional teams and directing strategic initiatives that drive client engagement and business value.
Previous Experience at LiveRamp
Prior to her current role, Downing worked at LiveRamp as the Global Account Director for Agency Partnerships from 2017 to 2021. During this four-year tenure, she managed significant accounts including Nordstrom, Ulta Beauty, Danone, Toyota, and Havas Media Agency. She also served as the Principal Customer Success Manager for Strategic Media & Alliances for 11 months in 2021.
Educational Background
Luciana Downing has a diverse educational background. She studied at Stanford University Graduate School of Business, completing the Executive Business Leadership Program and the Discover the Path to Power program. She also holds a Bachelor of Arts in Marketing and Advertising from ESPM Escola Superior de Propaganda e Marketing, and an International Diploma in Marketing and Advertising from the University of California, Berkeley. Additionally, she completed the Integrated Marketing Program at San Francisco State University and the Artificial Intelligence: Implications for Business Strategy Executive Program at MIT Sloan Executive Education.
Experience at Merkle
Before joining LiveRamp, Downing worked at Merkle from 2013 to 2017. She held the position of Lead Associate Director for LATAM and also served as Associate Director for Global Data Solutions. In these roles, she was responsible for managing client relationships and leading initiatives that enhanced data solutions across the organization.
Key Contributions and Initiatives
Throughout her career, Luciana Downing has directed cross-functional teams to optimize product roadmaps and enhance client engagement. She led the execution of a multi-level badging program certification aimed at improving enterprise product adoption. Additionally, she developed and executed a use case roadmap for data collaboration, which significantly impacted client business value.