Maggie Lu
About Maggie Lu
Maggie Lu serves as the Marketing and Communication Head for LiveRamp in China, where she has significantly influenced the company's market presence since 2018. She has extensive experience in marketing and branding, having previously held roles at Allianz China Life and 安盛.
Work at LiveRamp
Maggie Lu serves as the Marketing and Communication Head for LiveRamp in China since 2018. In this role, she has been instrumental in shaping the company's market presence within the region. Her responsibilities include overseeing corporate branding, public relations, and media strategies specifically tailored for the Chinese audience. She manages trade marketing and content marketing initiatives that align with local market needs, ensuring that LiveRamp effectively engages its target demographic.
Previous Experience at Allianz China Life
Before joining LiveRamp, Maggie Lu worked at Allianz China Life as a Sales Support and Planning Manager from 2008 to 2011. During her three-year tenure in Shanghai, she contributed to the development of sales strategies and supported planning initiatives that enhanced the company's operational efficiency.
Marketing Role at 安盛
Maggie Lu held the position of Marketing & Branding Manager at 安盛 from 2011 to 2013. In this role, she focused on marketing strategies and brand development in Shanghai for two years. Her work contributed to the company's branding efforts and market positioning during her time there.
Education and Expertise
Maggie Lu earned her Master's degree in Human Resource Management from Cardiff University, studying from 2004 to 2007. She also studied at the University of Birmingham for one year in 2007 to 2008. Her educational background provides her with a strong foundation in management principles, which she applies in her marketing and communication roles.
Current Role at iClick Interactive Asia Limited
In addition to her role at LiveRamp, Maggie Lu has been working as a Senior Marketing Manager at iClick Interactive Asia Limited since 2013. Her focus includes trade marketing and lead generation, where she has accumulated over 11 years of experience in Shanghai, contributing to the company's marketing strategies and initiatives.