Marc Abrams
About Marc Abrams
Marc Abrams is a Senior Client Partner at LiveRamp, with extensive experience in sales and business development across various industries including media, ad tech, and martech. He holds a Master of Public Administration from USC and has held several senior roles at notable companies such as Salesforce, AOL, and Yahoo.
Work at LiveRamp
Marc Abrams serves as a Senior Client Partner at LiveRamp, a position he has held since 2023. In this role, he focuses on client relationships and strategic partnerships, leveraging his extensive experience in digital marketing and sales operations.
Previous Experience in Digital Marketing and Sales
Marc Abrams has held various roles in digital marketing and sales across multiple organizations. He worked at Salesforce in several capacities, including Director of Services Sales and Sr. Principal of Customer Success, contributing to sales operations and customer engagement strategies. His tenure at AOL and Yahoo! involved managing professional services and category solutions, enhancing his expertise in audience planning and development.
Education and Expertise
Marc Abrams holds a Master of Public Administration (M.P.A.) from USC Sol Price School of Public Policy and a Bachelor of Arts in Philosophy: Ethics & Public Policy from UC Santa Barbara. He also graduated from Los Angeles High School of the Arts with a focus on Visual Arts. His educational background supports his proficiency in digital marketing, particularly in implementing DMP, CDP, and DSP strategies.
Career Background
Marc Abrams has a diverse career spanning over two decades, with significant experience in the media, ad tech, and martech industries. He has worked in various roles, including Director of Global Partnerships at Acxiom and Sr. Director of Market Development & Strategy at Rubicon Project. His career includes positions that emphasize sales operations, pipeline generation, and digital strategy.
Skills and Certifications
Marc Abrams possesses skills in audience planning and development, use case development, and digital marketing program implementation. He is certified as a Salesforce Admin, indicating his proficiency in managing the Salesforce platform. His skill set is complemented by a strong background in sales operations, enhancing his effectiveness in client-facing roles.