Matthew Kelchner
About Matthew Kelchner
Matthew Kelchner serves as the Technical Operations Manager at LiveRamp, where he focuses on data-driven strategies for client media proposals. He has a diverse background in digital media, analytics, and customer retention, having worked at several companies including Strata Company and EMC Outdoor.
Work at LiveRamp
Matthew Kelchner has been employed at LiveRamp as a Technical Operations Manager since 2021. In this role, he is responsible for developing company-wide procedures and processes that promote a data-driven approach to evaluating and recommending media. He prepares informative proposals and media decks for clients, ensuring clarity and accessibility of information. Additionally, he plays a key role in advocating for data-driven strategies and proposals, enhancing the overall effectiveness of client engagements. Matthew also educates teams across the organization on data information processes and updates, fostering a culture of informed decision-making.
Previous Experience in Digital Advertising
Before joining LiveRamp, Matthew Kelchner worked at Strata Company as a Digital Advertising Specialist for five months in 2021. Prior to that, he spent seven years at EMC Outdoor as a Digital Media & Analytics Specialist from 2013 to 2020. His experience in these roles involved identifying ideal opportunities across various Out-of-Home media formats to support client goals and objectives. This background in digital advertising has equipped him with the skills necessary to excel in his current position.
Education and Expertise
Matthew Kelchner studied at Drexel University, where he earned a Bachelor of Science degree in Music Industry from 2006 to 2010. His educational background provides a foundation for his expertise in the media and advertising sectors. Additionally, he completed his high school education at Blake High School from 2002 to 2006. This academic experience has contributed to his analytical skills and understanding of the digital media landscape.
Career Development in Media and Marketing
Matthew has a diverse career history that includes various roles in media and marketing. He worked as a Customer Retention Supervisor at Stroll from 2010 to 2012 and held positions at Cornerstone Promotion and Island Def Jam Music Group as a Senior F.A.R.M representative and Mid-Atlantic Street Team Captain, respectively. His roles in these organizations involved customer engagement and promotional activities, which have enriched his understanding of client relations and marketing strategies.
Internship Experience at AEG Live
Matthew Kelchner gained valuable experience as a Marketing Intern at AEG Live from 2009 to 2011. This internship provided him with insights into the marketing operations within the live entertainment industry. The skills and knowledge acquired during this period have contributed to his professional development and understanding of marketing dynamics in various sectors.