Matthew Moran
About Matthew Moran
Matthew Moran is a Senior Platform Marketing Manager for Data Activation at LiveRamp, where he has worked since 2021. He has extensive experience in marketing and product management, having held various roles at companies such as Yahoo!, Travelocity, and Slack.
Work at LiveRamp
Matthew Moran has been serving as the Senior Platform Marketing Manager for Data Activation at LiveRamp since 2021. In this role, he focuses on developing and executing marketing strategies that enhance data activation capabilities. His work is based in New York, New York, where he has contributed to the company's initiatives for three years. His responsibilities include overseeing product messaging, go-to-market planning, and product launches, leveraging his extensive experience in the marketing field.
Previous Experience in Marketing and Management
Prior to his current position, Matthew held various roles in marketing and management across multiple organizations. He worked at Yahoo! as a Partner Manager from 2012 to 2015, where he was involved with the Yahoo Ad Exchange. He also served as a Senior Manager at ShermansTravel Media from 2005 to 2009. His experience includes a brief tenure as a Product Marketing Manager at <intent> in 2020 and at Slack, where he focused on Slack Connect. His diverse background spans over two decades in the marketing sector.
Expertise in Product Marketing and Advertising
Matthew possesses expertise in building and marketing products related to search, native advertising, and e-commerce. His skills encompass product roadmaps, messaging, positioning, and go-to-market strategies. He has a strong foundation in analytics and business intelligence, which supports his data-driven marketing strategies. His proficiency in communication and presentation further enhances his ability to convey complex concepts effectively.
Background in Technology and Media
Matthew's career began in the technology and media sectors, where he held roles such as Dynamic Engineer and Creative Services Assistant at Martha Stewart Living Omnimedia. He also worked as a Content Management and Ad Operations Lead at MeMedia. His early experiences laid the groundwork for his later roles in product marketing and management. Matthew's understanding of agile methodologies and test-driven development reflects his comprehensive background in both technology and marketing.
Skills and Specializations
Matthew is skilled in various areas relevant to product marketing and management. He has a deep understanding of agile methodologies and is experienced in SaaS solutions. His capabilities include requirements gathering, analytics, and business intelligence, which are essential for effective marketing strategies. Matthew's focus on test-driven development and QA testing demonstrates his commitment to quality and performance in product launches.