Max Carranza
About Max Carranza
Max Carranza serves as the VP of Technology and Data at LiveRamp, where he has worked since 2022. He has extensive experience in product management and digital advertising ecosystems, having held various roles at Acxiom and LiveRamp over the years.
Current Role at LiveRamp
Max Carranza serves as the Vice President of Technology and Data at LiveRamp since 2022. In this role, he is responsible for overseeing technology initiatives and data strategies within the organization. His position involves leading product management activities that encompass various aspects such as positioning, messaging, rollout, packaging, financials, pricing, and development. This role highlights his comprehensive skill set in managing product lifecycles and contributing to the company's strategic objectives.
Previous Experience at Acxiom
Prior to his current role, Max Carranza held multiple positions at Acxiom. He began as a Product Analyst from 2008 to 2010, where he gained foundational experience in product analysis. He then progressed to Senior Manager of Products from 2010 to 2013, and later served as Director of Product Management from 2014 to 2015. His tenure at Acxiom provided him with valuable insights into product management and marketing strategies within the digital advertising ecosystem.
Educational Background
Max Carranza studied at the University of Central Arkansas, where he earned a Master of Business Administration (MBA) from 2007 to 2009. He also completed a Bachelor of Business Administration with a focus on Economics and International Trade. Additionally, he studied at Universidad de León, achieving an International Focus. His educational background equips him with a strong foundation in business principles and international market dynamics.
Expertise in Digital Advertising Ecosystems
Max Carranza possesses expertise in digital advertising ecosystems, which involves a deep understanding of complex digital marketing landscapes and technologies. His experience in CRM marketing further enhances his capability to develop and implement effective customer relationship management strategies and tools. This expertise positions him as a knowledgeable leader in navigating the evolving digital advertising space.
Multinational Business Perspective
Max Carranza has a multinational business perspective, indicating his experience and understanding of global markets and international business strategies. This perspective is essential for developing strategies that cater to diverse markets and adapting to the challenges of international business operations. His background supports his ability to contribute to organizations with a global footprint.