Max Mead
About Max Mead
Max Mead is a Senior Solutions Engineer at LiveRamp, where he has worked since 2022. He has a diverse background in business development and mergers and acquisitions, with previous roles at notable companies including KPMG, CNET Networks, and TubeMogul.
Work at LiveRamp
Max Mead currently serves as a Senior Solutions Engineer at LiveRamp, a position he has held since 2022. In this role, he leverages his extensive experience in business development and strategic partnerships to enhance the company's offerings. Prior to this position, he was the Vice President of Platform Business Development at LiveRamp from 2020 to 2022, where he contributed to the growth and development of the platform.
Professional Background
Max Mead has a diverse professional background with significant roles in various companies. He worked at KPMG LLP as a Supervising Senior Auditor from 1994 to 1997, followed by a seven-year tenure at CNET Networks in multiple leadership roles, including Director and VP of Strategy & Corporate Development. He also held positions at PointRoll, TubeMogul, and Techstars, focusing on business development and sales.
Education and Expertise
Max Mead's educational background includes a Bachelor's degree in Business/Managerial Economics with an Accounting Emphasis from UC Santa Barbara, completed in 1994. He also studied at the University of California, Berkeley, Haas School of Business, where he was an MBA candidate from 1999 to 2000. Additionally, he spent a year abroad at Peking University, enhancing his global perspective. His expertise includes building sales and business development functions for early-stage adtech and martech companies.
Achievements in Mergers and Acquisitions
Max Mead has extensive experience in both buy-side and sell-side mergers and acquisitions. He played a key role in the integration of TubeMogul into Adobe, focusing on merging strategy and operations. His work in this area highlights his capability in enhancing business development efforts through strategic partnerships.
Focus on Programmatic Advertising
Max Mead has a strong focus on attribution and advanced measurement in programmatic advertising. His expertise in this area supports his role in developing effective business strategies that leverage data-driven insights, contributing to the success of the companies he has worked with.