Michelle Yu
About Michelle Yu
Michelle Yu serves as the Director of Data Store at Liveramp, an Acxiom Company, where she has worked since 2018. With a strong background in multichannel data analytics and marketing intelligence, she has held various roles in notable companies including Cic, Microsoft, and Acxiom.
Current Role at LiveRamp
Michelle Yu serves as the Director of Data Store at LiveRamp, an Acxiom Company, since 2018. In this role, she focuses on multichannel data analytics and insights, emphasizing client-centric solutions. Her work contributes to the company's mission of providing data connectivity and enhancing customer engagement through informed decision-making. She operates from the San Francisco office, leveraging her extensive experience in data management and analytics.
Previous Experience at Acxiom
Prior to her current position, Michelle Yu worked at Acxiom as the Insight Team Lead from 2015 to 2018. In this capacity, she led a team focused on delivering actionable insights to clients. Her role involved analyzing data trends and developing strategies to optimize marketing efforts. This experience further solidified her expertise in data-driven decision-making and client relationship management.
Background in Marketing and Analytics
Michelle Yu has a strong background in marketing intelligence, CRM, web analytics, social media, and eCommerce. Her career began in 2005 at Allstream as a Marketing Communications professional. She later held various roles, including a Marketing Analyst at Microsoft and an Associate Research Director at Cic. This diverse experience has equipped her with a comprehensive understanding of marketing analytics and consumer behavior.
Education and Expertise
Michelle Yu studied Computer Science at Wuhan University of Technology and pursued Marketing, Management, and Business at George Brown College. Her educational background supports her expertise in multichannel data analytics and insights. This combination of technical and marketing knowledge enables her to develop effective client-centric solutions in her current role.
Team Leadership and Development
Michelle Yu is recognized for her ability to motivate and support team members in achieving both business and personal career development goals. Her leadership style fosters a collaborative environment, encouraging team members to enhance their skills and contribute effectively to projects. This focus on team development is a key aspect of her professional approach.