Mike Engstrom
About Mike Engstrom
Mike Engstrom serves as the Managing Director of Strategic Specialists for Retail and CPG at LiveRamp, where he has worked since 2023. He has a strong background in omni-channel advertising and has held various leadership roles in prominent companies, including Triad and Walmart Media Group.
Work at LiveRamp
Mike Engstrom currently serves as the Managing Director of Strategic Specialists for Retail and Consumer Packaged Goods (CPG) at LiveRamp. He has been in this role since 2023, contributing to the company's efforts in the San Francisco Bay Area. In this position, he focuses on developing innovative partnerships and strategies that drive revenue growth for national and international retailers, brands, and agencies.
Previous Experience in Retail and Advertising
Prior to joining LiveRamp, Mike Engstrom held several significant positions in the retail and advertising sectors. He worked at The Trade Desk as Sr. Director of Retail Data Partnerships from 2019 to 2023. Before that, he was the Sr. Director of Programmatic at Walmart Media Group from 2013 to 2015. His experience also includes serving as VP of U.S. Retail at Triad from 2017 to 2019 and Regional Manager at AOL from 2007 to 2012.
Education and Expertise
Mike Engstrom studied at Colorado State University, where he gained foundational knowledge that supports his extensive career in retail and advertising. His expertise encompasses omni-channel advertising, e-commerce, market analysis, sales enablement, brand strategy, attribution, and analytics. He is recognized for his ability to negotiate and deliver large-scale contracts effectively.
Achievements in Retail Media
Mike Engstrom has a consistent track record of developing partnerships that enhance revenue growth in the retail media landscape. He is recognized as a top performer with a deep understanding of the complexities within this sector. Throughout his career, he has held various roles, including individual contributor and team management positions, demonstrating his versatility and leadership capabilities.