Rayna Khaitan
About Rayna Khaitan
Rayna Khaitan is a Senior Director of Content, Brand, and Design at LiveRamp, with extensive experience in content strategy and marketing across various industries. She has held key positions at notable companies such as IBM, Tenable, and Informatica, and has a strong academic background with degrees from UCLA and Santa Clara University.
Work at LiveRamp
Rayna Khaitan serves as the Senior Director of Content, Brand + Design at LiveRamp since 2023. In this role, she leads global content strategy and creative production across both internal and external teams. She oversees and develops content for various platforms, including digital, social media, events, and print. Her responsibilities include conducting research and interviews with subject matter experts to inform content strategy, as well as driving brainstorming sessions for new business and campaign ideas.
Previous Work Experience
Rayna Khaitan has held several positions in content and marketing across various organizations. She worked at Team One as a Proofreader from 2002 to 2004. She then joined Interamark as a Marketing Writer from 2004 to 2006, later becoming the Senior Content Manager there from 2006 to 2011. Khaitan also served as the Content Director for Watson Marketing at IBM in 2017 and held multiple roles at Tenable, including Global Campaigns Content Lead and Head of Content Strategy and Operations between 2017 and 2020. Additionally, she worked at Informatica in various capacities, including Senior Director of Content Strategy, Growth Marketing + Campaigns from 2021 to 2022.
Education and Expertise
Rayna Khaitan earned her Bachelor of Arts degree in English from UCLA, where she studied from 1995 to 1999. She also participated in the Young Scholars Program at Santa Clara University. Her educational background supports her expertise in translating market insights into actionable go-to-market plans and customer journeys. Khaitan has developed marketing campaigns and content related to emerging technologies such as AI, blockchain, and IoT.
Content Development and Strategy
In her career, Rayna Khaitan has developed extensive expertise in content development and strategy. She leads the creation of content that aligns with business objectives and engages target audiences. Khaitan serves as a client and stakeholder liaison, presenting strategic plans and creative concepts. Her work involves collaborating with creative teams to ensure that content meets the needs of both internal and external stakeholders.
Early Career and Internships
Rayna Khaitan began her career with an internship at Walt Disney Internet Group in 2001. She then gained experience as a Proofreader at Team One and as a Marketing Writer at Interamark. Her early roles laid the foundation for her future positions in content strategy and marketing, contributing to her comprehensive understanding of the industry.