Samantha Contardo
About Samantha Contardo
Samantha Contardo serves as the Head of Measurement and Insights Services at LiveRamp, a position she has held since 2021. With a background in strategic analytics and consulting, she has over a decade of experience in the field, including previous roles at MullenLowe U.S., IHS, Inc., and Pegasystems.
Current Role at LiveRamp
Samantha Contardo serves as the Head of Measurement and Insights Services at LiveRamp. She has held this position since 2021, contributing to the company's focus on data-driven marketing solutions. Her role involves overseeing measurement strategies and providing insights that help clients optimize their marketing efforts. Based in Boston, Massachusetts, she continues to enhance LiveRamp's analytics capabilities.
Previous Experience at LiveRamp
Prior to her current role, Samantha worked at LiveRamp as the Senior Manager of TV Analytic Solutions from 2016 to 2021. During her five years in this position, she focused on developing analytics solutions tailored for the television industry. Her work contributed to the integration of TV analytics into broader marketing strategies, aiding clients in understanding audience engagement.
Professional Background in Analytics
Samantha has a diverse background in analytics, having worked in various roles prior to her tenure at LiveRamp. She was the Manager of Strategic Analytics at MullenLowe U.S. from 2010 to 2015, where she managed analytics projects to support marketing strategies. Additionally, she served as an Analytics Consultant at IHS, Inc. from 2007 to 2010 and as the Analytics Lead for Digital Marketing at Pegasystems from 2015 to 2016.
Educational Qualifications
Samantha Contardo earned her Bachelor of Arts degree from the University of North Carolina at Chapel Hill, where she studied from 2001 to 2005. She furthered her education by obtaining a Master of Science degree from Suffolk University, completing her studies there from 2005 to 2007. Her educational background provides a strong foundation for her career in analytics and measurement.