Scott Baker
About Scott Baker
Scott Baker is the Managing Director of Data Collaboration Solutions at LiveRamp, where he has worked since 2020. He has extensive experience in business development and ad operations, having held various roles at companies such as OpenX, Verizon Media, and Microsoft.
Current Role at LiveRamp
Scott Baker serves as the Managing Director of Data Collaboration Solutions at LiveRamp. He has held this position since 2020, contributing to the company's focus on data connectivity and collaboration. His role involves leading initiatives that enhance data utilization for clients, driving innovation in data solutions, and fostering partnerships that support data-driven decision-making.
Previous Experience at OpenX
Scott Baker worked at OpenX for a total of five years, holding multiple positions. He began as the Ad Operations Coordinator in 2011 and progressed to become the Director of Publisher Business Development from 2015 to 2018. He then served as the Senior Director of Business Development for Publishers & Channel Partners from 2018 to 2020. His tenure at OpenX involved developing strategies to enhance publisher relationships and drive revenue growth.
Background in Engineering and Education
Scott Baker studied at Dartmouth College, where he earned a Bachelor of Arts (B.A.) degree in Engineering. His educational background provides a strong technical foundation that supports his career in data collaboration and business development within the advertising technology sector.
Expertise in Advertising Technology
Scott Baker possesses extensive expertise in programmatic advertising, real-time bidding (RTB), connected TV (CTV), and video monetization. His skills include yield analysis and optimization, private marketplace (PMP) creation, and troubleshooting. He is also knowledgeable in header bidding and parallel mediation, which are critical components of modern advertising strategies.
Professional Skills and Achievements
Scott Baker is recognized for his ability to forge meaningful relationships with senior stakeholders. He has a consistent history of surpassing quotas and identifying new revenue opportunities. His strong technical acumen, combined with his experience in ad operations and audience data, positions him as a valuable asset in the advertising technology landscape.