Scott Howe
About Scott Howe
Scott Howe is the Chief Executive Officer of LiveRamp, a position he has held since 2018. He has extensive experience in the advertising and technology sectors, having previously worked at Microsoft, Acxiom, and aQuantive, and holds degrees from Princeton University and Harvard Business School.
Work at LiveRamp
Scott Howe has served as the Chief Executive Officer of LiveRamp since 2018. Under his leadership, LiveRamp has focused on enhancing data connectivity and privacy solutions for businesses. His tenure has been marked by efforts to expand the company's capabilities in data onboarding and identity resolution, positioning LiveRamp as a leader in the data connectivity space.
Previous Experience at Microsoft Corporation
Before joining LiveRamp, Scott Howe worked at Microsoft Corporation from 2007 to 2010 as Corporate Vice President of the Advertiser & Publisher Solutions. During his time at Microsoft, he pioneered people-based media buying through DRIVE Performance Media, contributing to the development of innovative advertising solutions. He managed a multi-billion-dollar business within the Microsoft Advertising Business Group.
Education and Expertise
Scott Howe holds an MBA from Harvard Business School, where he studied Business Administration and Management from 1992 to 1994. He graduated magna cum laude from Princeton University with a degree in Economics, completing his studies there from 1986 to 1990. His educational background provides a strong foundation for his roles in leadership and management within the advertising and technology sectors.
Background in Advertising and Media
Scott Howe has extensive experience in the advertising and media industry. He founded DRIVE Performance Media and served as President from 2004 to 2008. He also worked at aQuantive, Inc. from 1999 to 2007, managing multiple lines of business. His expertise includes ad serving, attribution systems, and digital media strategies, which he developed during his time at Atlas International.
Board Memberships and Leadership Roles
Throughout his career, Scott Howe has held various leadership positions and board memberships. He served on the boards of Blue Nile, Inc. and the Internet Advertising Bureau (IAB). Additionally, he was Chairman of GNC from 2014 to 2017. His involvement in these organizations reflects his commitment to advancing the advertising industry and supporting business growth.