Seow Ping Tan
About Seow Ping Tan
Seow Ping Tan serves as the Senior Director of Enterprise Strategy for APAC at LiveRamp, a position he has held since 2021. He has extensive experience in client services and business direction across various companies, including roles at Acxiom Corporation, RMG Connect, OgilvyOne Worldwide, and Lane Crawford.
Work at LiveRamp
Seow Ping Tan has been serving as the Senior Director of Enterprise Strategy for the Asia-Pacific (APAC) region at LiveRamp since 2021. In this role, she focuses on developing and implementing enterprise strategies that align with the company's objectives in the APAC market. Her experience in strategic roles contributes to LiveRamp's mission of connecting data and enabling better customer experiences.
Education and Expertise
Seow Ping Tan holds a Master of Business Administration (MBA) from Macquarie University, which she completed in 2000. Additionally, she earned a Bachelor of Commerce from the University of New South Wales (UNSW) between 1990 and 1992. Her educational background provides a strong foundation in business principles and strategic management, enhancing her capabilities in her professional roles.
Background
Seow Ping Tan began her career in the marketing and client services sector. She worked at OgilvyOne Worldwide as a Business Director from 2001 to 2006, followed by a role at RMG Connect as Business Director from 2007 to 2009. She then transitioned to Acxiom Corporation Greater China as Client Services Leader for a year in 2006. Her extensive experience in various leadership roles has shaped her expertise in enterprise strategy and client relationship management.
Previous Roles at Lane Crawford
Seow Ping Tan held multiple positions at Lane Crawford in Hong Kong. She served as the Director of Owned, Bought Media & CRM from 2012 to 2016, where she managed media strategies and customer relationship management initiatives. Subsequently, she was promoted to Vice President of Retail, a position she held from 2016 until 2021. Her tenure at Lane Crawford involved overseeing retail strategies and enhancing customer engagement.