Steven Choi
About Steven Choi
Steven Choi serves as the Director of Product Marketing at LiveRamp, bringing extensive experience in product marketing and technical account management. He has previously held various roles at MediaMath and Everyday Health Group, and he holds degrees from NYU Stern School of Business and Reformed Theological Seminary.
Work at LiveRamp
Steven Choi currently holds the position of Director of Product Marketing at LiveRamp, a role he has occupied since 2023. In this capacity, he is responsible for overseeing product marketing strategies and initiatives. Prior to this, he served as Lead Product Marketing Manager for Data Activation at LiveRamp from 2022 to 2023. His work at LiveRamp involves collaborating with various teams to enhance product adoption and success.
Previous Experience at MediaMath
Before joining LiveRamp, Steven Choi worked at MediaMath in several roles. He started as a Senior Analyst in Trading from 2019 to 2020, then progressed to Trading Lead from 2020 to 2021. He later served as Senior Product Marketing Manager for five months in 2021 and as Product Marketing Manager for four months in the same year. His tenure at MediaMath provided him with extensive experience in product marketing and trading operations.
Education and Expertise
Steven Choi studied at NYU Stern School of Business, where he earned a Bachelor of Science in Economic Policy from 2004 to 2008. He later pursued a Master of Divinity at Reformed Theological Seminary from 2012 to 2018. In 2022, he furthered his education at the Product Marketing Alliance. His educational background supports his expertise in product marketing, demand generation, and technical account management.
Background in Programmatic Operations
Steven Choi has a background in programmatic operations, having worked as a Programmatic Operations Trader at Everyday Health Group from 2018 to 2019. This role contributed to his understanding of the ad tech landscape and equipped him with skills in managing programmatic advertising strategies.
Experience in B2B and Ad Tech
Steven Choi has experience working with some of the largest brands in the world, focusing on driving product adoption in B2B, ad tech, and healthcare sectors. His ability to demystify complex technical concepts has been integral to his go-to-market strategies, enabling successful product launches and customer engagement.